Fundamentals are Key to Winning Specifications


2012 has seen specifications for moveable partitioning walls soar at Style, with demand growing across the corporate market, hospitality, religion, education and public sector bodies.

According to Tony Enticknap, finance director, this is thanks to the significant investment the company has placed in its people, processes and overall approach in recent years. This, alongside the company’s very high quality product portfolio, has led many clients to rely on Style as their supplier of choice resulting in a dramatic growth in repeat business and customer loyalty.

“With most specifications, we ask architects, specifiers, contractors and end-user clients why they chose us and the feedback tells us that it’s not just about products, but our entire proposition,” said Tony.
“Of course, as sole UK suppliers of DORMA, Skyfold and SWG we are in the enviable position of being able to offer many of the most innovative, high quality partitioning solutions in our sector. Yet more often we’re chosen because we’re seen as a safe pair of hands, a business that will meet its promises, a team that will offer considerable assistance with the design process and a specialist business that allocates a dedicated project manager irrespective of how large or small the project is.”

As a director-owned business that has grown organically to become one of the most respected in the moveable walls arena, Style has continued to invest in quality management systems, staff training and best practice processes even when the construction industry was tightening its belt in recent years.

With every quotation, the company now sends a simple ‘Why Choose Us’ summary, highlighting the core strengths around its business philosophy, specialisation, certification, transparent pricing, project management, accreditations and Style’s no quibble approach, and after sales. This outlines the broader reasons for choosing Style, who never preach to be the cheapest but often save clients money in the long run by providing good advice, the right product and delivering on time and within budget.

“We have never faltered off our course”, continued Tony, “and this has been to re-invest each year in our business so that we build strong long-term foundations that our customers can rely on.
“As a result, many clients feel safe choosing us because they appreciate the whole design and installation process will be performed with the utmost professionalism and will ultimately be a pleasurable process that will reflect well on them.”

To request a copy of Style’s “Why Choose Us” profile, please email Clare Jefferson